
Thought Leadership
Trends in the Automotive Industry in 2023
The automotive industry has experienced high volatility in recent years. The pandemic all but halted manufacturing across nearly every industry, including automotive. In 2023, the automotive industry is experiencing new trends shaping behaviors at every step along the supply chain.
This article explores trends in the automotive industry in 2023 and how companies can take advantage of these trends to see greater success.
Automotive Chip Sourcing
Post-COVID, automotive manufacturers are focused on supply chain resiliency. The industry is exploring pathways to avoid the shutdowns that resulted from disrupted supply chains triggered by the pandemic.
Sourcing parts presents significant challenges for the industry, especially as tensions with China rise. As the nation continues to threaten the invasion of Taiwan –– the primary provider of automotive chips to the U.S. –– OEMs must find alternate sources for these vital parts.
As manufacturers reflect on the results of COVID-induced chip shortages, Tier 1 suppliers and OEMs are considering sourcing and how various factors will affect the supply chain and the need for its redesign.
EV Adoption
Across the automotive industry, many OEMs are strategically adopting electric vehicle production. This shift has created a massive and virtually overnight need for battery tech and suppliers.
In the past, much of the U.S.’s battery need was sourced out of Mexico, which caused significant supply chain issues. On the road, supply trucks created bottlenecks traveling from Mexico into Texas across the border. If OEMs try to avoid transportation bottlenecks, they opt for rail transport, but these avenues are at capacity. And if the U.S. government closes borders or limits access into the country, the supply is disrupted, affecting the entire industry.

Outsourcing battery needs or EV parts to Mexico results in delivery disruptions regardless of your chosen transportation route. Companies must analyze sourcing risks and identify alternatives within the lower 48 states. By solving for supply chain design, the automotive industry can determine risk factors and make data-driven decisions to optimize its supply sourcing for the emerging EV market.
Optilogic solutions help identify sourcing risks through greenfield analysis, helping you understand your baseline network. You can remove constraints to determine your optimal network then layer in additional constraints, running simulations to create an optimal supply chain design.
In addition to basic constraints and risk factors, Optilogic provides data for variables you don’t typically consider: the war in Ukraine, the energy crisis in Europe, and other factors affecting suppliers and your supply chain.
For EV manufacturers to access the parts they need on their timeline, they must consider supply chain risk analysis and use that data to create smart supply chain design that prepares them for today and the future of EV production.
Alternative Sourcing and Decentralization
“Where is my alternate sourcing, and where is my risk?” These are the primary questions for the automotive industry today.
Bottom line: you must hit your service targets. If risks affect your supply chain and result in a shutdown, every piece of manufacturing and delivery is affected. When you shut down a production line in the automotive industry, you lose, on average, $22,000 per minute. That quickly adds up. Overall, unplanned downtime costs industrial manufacturers as much as $50 billion a year.
Previously, Tier 1 vendors placed locations near assembly plans to show partnership and reduce these risks. But as labor costs in the U.S. increased, that work was outsourced to more affordable areas like Mexico and China. As a result, risks––and supply chain disruptions––increased.

International sourcing presents myriad issues for the automotive industry. Border issues are never-ending and constantly shifting. Chinese products are affected explicitly by the Uyghur Forced Labor Prevention Act. If the supplier country is under the Act, those products are held up at ports, disrupting supply chains and losing money each moment those goods are stuck.
With the risk potential associated with importing automotive parts, the conversation is focused on decentralization: how can companies bring production back to the US in local contexts? The immediate costs of labor or property leases might increase, but the long-term cost reduction is invaluable. When producing vehicles and chips domestically, we can sell vehicles instead of tagging and parking them on lots while we wait for the right products to come in from overseas suppliers.
Mergers and Acquisitions
Merging and acquisition have been topics of interest for a decade or more where the automotive supply chain is concerned. OEMs desire integration, streamlining their processes and integrating with parts manufacturers.
Optilogic has found that, on average, Tier 1 suppliers execute two to three acquisitions per year. These acquisitions have pros and cons. There are now fewer vendors to source from, reducing options from a cost and quality issue standpoint. But when you merge and acquire companies, you expand your sourcing capability.
Now you must determine the most effective way to fit this into your supply chain, and Optilogic helps you get there.
Though industry leaders have been having this conversation for ten years or more, only recently have companies taken advantage of supply chain solutions to optimize mergers and acquisitions with data-driven decisions.
Supply Chain Design for the Automotive Industry
Imagine this scenario: your budget has been reduced; you must maintain the same output, but you must do it at a higher level and more efficiently; and you have a service level target you must meet.
Every executive understands this hypothetical because it’s the reality for the automotive industry. You must hit your bottom line, and you need solutions to identify hidden costs to optimize your resource spend.
The Optilogic Cosmic Frog supply chain design platform helps you understand where you can streamline and optimize your supply chain to accomplish more with less. Cosmic Frog allows you to optimize according to various factors and goals:
1. Cost
Design a supply chain that meets demand while maintaining desired profit margins.
2. Ethically Sourced Inputs and Labor
Build a supply chain centering ethical practices. Optilogic designs supply chains by including certain constraints within the platform to meet ethics standards.
3. Risk Rating
Cosmic Frog is the only supply chain design solution that offers supply chain risk engine and analysis. There are risks associated with business decisions such as sourcing and inventory policies, and external, systemic risks which might vary based on the network's structure. Supply chains are susceptible to events such as natural disasters, import and export policies, and local labor markets, to name a few. Cosmic Frog's risk rating engine considers these factors in its identification and quantification of the risk of each scenario.
Supply chain risk management and resiliency are significant trends within the automotive industry. And whether you’re aware of risks or not, they exist and can disrupt any part of your operation’s supply chain.
Today's automotive supply chains need to be tougher than ever to withstand the risk inherent in today’s political, environmental, and economic climate. If you aren’t considering cost, service, and risk in the supply chain design phase, your supply chain is not engineered for resilience.
Optilogic Cosmic Frog is the only supply chain design platform that balances financials, service, and risk—in a 100% SaaS-based environment.
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